Music generates the most views per video, is responsible for the majority of views, and generally drives the highest profitability of YouTube content. The distribution of views is nowhere near equitable though - less than 1% of YouTube videos generated more than 80% of total views on the platform. With over 1 Billion videos uploaded each year, "going viral" is no easy feat and establishing a steady audience is unattainable for most.

Only 0.77% of videos acheived 100K+ views in 2019, with nearly 90% being sub-1K views:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f09ec9b6-2a8a-4b75-9d0d-b8982358c36b/pex-youtube-analysis-2019-total-videos-tiers.png

These 0.77% of videos generated 82.83% of the views in 2019:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/29f27878-0e9a-4b66-8043-2b2efb235448/pex-youtube-analysis-2019-total-views-tiers.png

Over 1 Billion videos are uploaded to YouTube each year. Though growth is slowing, it is still increasing and has reached extreme saturation:

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bcfc4576-2e28-4e04-b45d-1555c907da80/pex-youtube-uploads-per-year.png