DAFT is a community based platform with discovery as the top of funnel entry-point and a subscription to exclusive content on artists pages as the bottom funnel action
1. Discovery is the first entry point for a user. This will be similar to YouTube & Twitch with a more human-centric approach - remember, only exclusively approved artists show here.
2. A user discovers content that is visually appealing to them and clicks in to watch. Content consumption will be immersive, interactive, and still enable discovery loops.
3. A user will either click into that artist or continue watching more content (discovery loop) until they find an artist they want to learn more about. The goal is to funnel them to an artist's profile.
4. In the artist's profile a user sees the community immediately with the artist and fan's posts. There is exclusive paywalled content. A user can visualize all distributed videos, along with info on the artist and their true fans. A user can follow, and/or subscribe to artists they like.
5. The fan will then begin to see content from artists and their community in their activity feed. Exclusive, paywalled content will be mixed in with free content, creating a freemium experience that continuously entices the user to subscribe.
6. Fans can also interact with each other and discover content through friends, influencers, and users who seem interesting.
